MUMBAI: North based Indian band ‘Faridkot’ are all set to get a ‘desi’ twist to the promos of ‘The Expendables 3’. The Expendable series is very popular with the Indian audience, as is world over. To further strengthen the connect with Indian audience, PVR Pictures in collaboration with India’s premiere independent music and talent portal, Artist Aloud, organized a contest online for the ‘The Expendables 3’, inviting entries to compose the India ‘Anthem’ .
Among thousands of entries that came across, only 15 were shortlisted. ‘Faridkot’ was the band that rose above the rest and won the competition for their original composition ‘Mastaaney’. The winning track by the band that refer to their music genre as ‘confused pop’ will be featured with the latest India Special trailer, soon to hit the web and cinemas.Winning is nothing new for this very energetic youthful band who were also the finalists of the Channel V Launchpad 3. The exuberant Vocalist of Faridkot IP Singh stated, “We are always up for competitions. They help us better ourselves. But this was different and a huge opportunity for us. It is a high, of a different level to be the official India song for possibly the biggest action franchise ever. Not to forget all the mega stars that we have grown up idolizing”Speaking further on the composition, I P Singh said, “You never know what happens in the end, but we knew that we have the sensibilities to create this number. We know that the song needs power, some heavy drumming and guitars. Though, the real challenge was to not move away from the mass appeal of ‘The Expendables Franchise’. This is where our USP lies. We are ‘confused pop’ as the genre. That means we have the capacity to create something relatable but to introduce a few unique elements to deliver a totally fresh composition. Thankfully ‘The Expendables 3’ team agreed with our vision.”
The band will soon be coming down to Mumbai to perform live at the premiere of the ‘The Expendables 3’. The film is releasing on 22ndAugust 2014.
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Artist Aloud business and product head Soumini Sridhara Paul said, “We are very happy to have associated with PVR for the “The Expendables 3” movie. The contest we ran for PVR to select the winning song to become the Official Indian Anthem for this huge action franchise was a real success for us. The number of entries we received and the quality of those entries was truly commendable. This only reiterates the philosophy we have that everyone is creative and we are the window through which they can be showcased. We are not only very happy that one of India’s biggest and most popular band, Faridkot got selected for their song but also that it was purely an objective selection, completely based on their song and composition. “
