MUMBAI: ShopClues makes a grand move towards television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market.’ Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.
The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of products under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring unstructured product categories like daily utilities, garden needs, kitchen storage, hardware, electronics and automotive accessories etc., it caters to the needs of consumers of every age group.
This prized proposition brings the serendipity of finding unusual products online such as a skipping rope or a mosquito killer racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its low price point coupled with unit quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most paisa-vasool deals to the table, every Sunday. This first-ever online flea market is now streaming on TV to entice the large viewer base of 9XM.
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‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the aflatooni products of Sunday Flea Market. Now, shoppers across India have another medium to access the best deals on almost everything they need in their daily life.
Speaking about the association, Shopclues AVP – marketing Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”
Commenting on the initiative, 9X Media chief revenue officer Pawan Jailkhani said “ShopClues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with ShopClues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”
Tune in to 9XM and keep watching ‘Shopclues.com presents Sunday Flea Market’, every Sunday from 11 am to 1 pm. The show is endorsed across digital and social media platforms through 9XM’s Facebook page and Twitter handle.
