MUMBAI: AV Super Sunshine has been building a buzz and expanding fan base through club play, radio play, social media and music video programming. With the grass roots support of 250K+ fans across demographic and geographic boundaries it doesn’t look like he’s going anywhere, anytime soon.
A native of Wisconsin, AV’s life has been anything but the conventional mid west psyche. For 15 years he made no music whatsoever. “I got really sick,” he relates. “I had a very big portion of my life that wasn’t very productive. But that’s when I started playing again and really writing from the heart. I began writing what I felt rather than trying to write songs to please,” he added.
He further added, “I remember reading an interview with David Bowie where he explained his views about writing from the heart. Bowie felt that because he was a human, if he wrote a piece that moved himself, other humans would be moved too. I believe that.”
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“I always write songs from my own experience that other people will understand, with hope that maybe i can somehow help,” he told.
AV’s newly found motivation began by seizing an invitation to host Wisconsin’s oldest weekly open mic as a way to wean off anti-depressants. The once reclusive artist got off the couch in 2013 and hit the ground running. Within a few months time of showcasing his songs, he received an invitation to record at Ben Fold’s studio in Nashville. While recording at Ben’s, he received his unique name from Grammy nominated, songwriter producer James House who crafted it by combining the artist’s initials of AV with his song title ‘Super Sunshine Girl’ to form AV Super Sunshine.
The AV Super Sunshine name fits both the artist and the music perfectly. When asked about his songs and inspiration, AV explains, “It’s real personal. I’m a long-term severe abuse victim but trying to fight the good fight. A few years ago i was diagnosed with severe PTSD, depression and anxiety disorder. I’ve used song writing as a way to cope.”
Timebomb is his new single, think LCD Soundsytem having a picnic with Marc Bolan at a ‘Rocky Horror Picture Show’ party and you’re halfway there.
