MUMBAI: Budweiser, the world’s most valuable beer brand, announces the launch of their latest campaign -‘Always Brewing’. The campaign derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection. The same spirit of constantly re-inventing itself is also being seen in India’s electronic music culture which is loved by today’s generation. ‘Always Brewing’ aims to empower these music lovers by offering never-before-seen electronic music experiences.
Brewing the best beer for 140 years, Budweiser globally and in India is deeply committed to shaping popular youth culture and more specifically the electronic music culture that has taken today’s millennials by storm. Through this campaign, Budweiser will launch a series of events that propagates the ‘Always Brewing’ ideology.
Kick starting this campaign will be the launch of “What’s Brewing”, Budweiser’s global music property for the first time in India. This event will demonstrate how music and Budweiser are constantly brewing, showcasing three different music genre stages in one venue, with simultaneous performances by 11 hottest electronic musical acts of the country.
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AB InBev marketing director India South East Asia Kartikeya Sharma, said, “Electronic music culture in India is very dynamic and millennials are extremely keen to explore newer music experiences. Owing to its rich legacy of brewing authentic music culture globally, Budweiser, is leading and shaping this new wave of electronic music culture in India. ‘Always Brewing’ is an attempt to strengthen our relationship with our target audience by introducing them to newer experiences in the evolving world of music.”
To further strengthen the ‘Always Brewing’ campaign, Budweiser is bringing the first ever Indian edition of one of the leading global electronic music festival Electric Daisy Carnival on 12- 13 November 2016 at Buddh International Circuit in Noida. The Vegas-style festival will see mesmerizing performances from over 40 International and Indian artists combined with a unique carnival like atmosphere.
Completing the on-ground experience would be ‘Budweiser Unknown’–Budweiser’s interactive office outreach program that targets millennials in multiple cities of India. The program will offer an innovative Virtual Reality (VR) introduction of Electric Daisy Carnival. The “Always Brewing” campaign will also see an extensive on-ground promotion in key outlets and heavy promotion on digital platforms.
