MUMBAI: Global pop sensation Ava Max has unveiled the official video for her latest single Torn.
Created in collaboration with Fiat and directed by the acclaimed Joseph Kahn (Britney Spears’ Toxic, Taylor Swift’s Bad Blood, the instantly iconic video was shot earlier this summer across four days on location in Milan, IT and features stunning landmarks throughout the city including the Duomo di Milano.
Click here to view the song:
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“Shooting the torn music video was a dream come true. I got to travel all over Milan as a superhero confronting my cheating husband. I want women to know all around the world that they have the power,” says Ava.
Released last week, Torn has already earned critical praise from COMPLEX, Billboard, MTV News, Idolator and more. The official video for her newest single arrives after a week of high-profile performances and appearances. Yesterday, Ava attended her first-ever MTV Video Music Awards where she was nominated Best New Artist alongside Lizzo, Billie Eilish, Lil Nas X, Rosalía and H.E.R.
Watch her perform an electric medley of Torn and Sweet but Psycho LIVE the Red Carpet Pre-Show HERE. Last week, Max joined the Jonas Brothers in NYC to perform during an exclusive concert at Pandora LIVE and this past Sunday, the singer/songwriter performed at Arthur Ashe Kids’ Day which aired on ABC.
The release of Torn follows Ava’s summer streak of bops including Freaking Me Out, Blood, Sweat & Tears and her feature on AJ Mitchell’s new single Slow Dance.
Upon release, Freaking Me Out and Blood, Sweat & Tears were praised by publications including TIME Magazine, Rolling Stone, Billboard, MTV News and more.
Ava has cemented her pop status with the success of her RIAA two times-platinum certified hit Sweet but Psycho which spent three weeks in the top ten of Billboard’s Hot 100 and peaked at number three at USA Pop Radio.
With over 650 million global streams and counting, Sweet but Psycho, which earned Max her first-ever Teen Choice Awards nomination for “Choice Pop Song” where she was also nominated for Choice Summer Female Artist– is joined by an official video which garnered over 415 million views. Produced by GRAMMY Award-nominated super-producer Cirkut (Maroon 5, Miley Cyrus, The Weeknd) and co-written with Madison Love (Camila Cabello), Psycho hit number one on both Spotify’s ‘United States Viral 50’ and Billboard’s The Stateside success of Sweet But Psycho, including top-five airplay at Hot AC radio outlets nationwide follows the track’s remarkable popularity abroad, including four consecutive weeks atop the UK Singles Chart and at number one rankings on charts in nearly 20 countries.
In March, Max unveiled her follow-up single So Am I, which proved a phenomenon for its universal message of acceptance and inclusivity, earning top-five airplay across Europe along with over 33 million streams in the US alone.
Upon release, MTV News praised the song as a ‘big, melodic pop anthem that celebrates individuality and embracing one’s unique flaws and quirks.’
Dubbed the Princess of Pop by V Magazine and Artist You Need to Know by Rolling Stone, Ava has been feted with a wide range of media attention, including features in Vanity Fair, Billboard, FORBES, PAPER, and more. Earlier this year, the rising pop artist made her national TV debut with performances of Sweet but Psycho on The Late Late Show with James Corden, The TODAY Show, and The Ellen DeGeneres Show. Max spent much of her summer on the road, lighting up the stage at radio-sponsored summer concerts and making her much-anticipated World Pride debut by headlining PrideFestival Tea Dance at New York City’s Pier 17.
