MUMBAI: Google Inc’s YouTube has acquired RightsFlow, a company that helps songwriters, recording artistes, labels, distributors, and online music services set up licensing and royalties arrangements.
“As new ways of consuming music have emerged, RightsFlow has been at the forefront of solving the complex issues of licensing and royalty payment management,” YouTube wrote in a blog post.”By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music.”
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RightsFlow has a database of more than 30 million songs. YouTube’s Content ID system identifies songs when users upload them, but RightsFlow’s database will help find the businesses and people who hold rights to the work, including songwriters, publishers, performers and recording companies.
However, financial terms of the deals were not disclosed. The deal would help video-sharing service YouTube to efficiently license music.
Google has also penned content-licensing deals with the top music labels to offer music on the site and YouTube also has agreements in place with major Hollywood and independent film studios to offer streaming rentals.
Content owners can choose to have the videos taken down or leave them up and collect a share of ad revenue.
YouTube said in today’s statement, “We’ve already invested tens of millions of dollars in content management technology such as Content ID and, with over 3,000 major media companies using it, we’ve come a long way in just a few years. But we want to keep pushing things forward.”
