MUMBAI: SpotlampE, the vibrant platform for original, independent, non-film music by 9X Media, announces the launch of its first ever Marathi song ‘Tula Kaay Karaaychay’ by talented rap singer Anant Khamkar! A unique hip hop single, ‘Tula Kaay Karaaychay’ will be launched on the official YouTube channel of SpotlampE on 7th July. The Song will also be aired on 9X Jhakaas, India’s first Marathi music television channel and on 9XM.
‘Tula Kaay Karaaychay’ marks the debut of the multitalented Anant Khamkar who is the rapper/lyricists and performer of this hip hop single. The music is composed by Btonic and the music video of ‘Tula Kaay Karaaychay’ is directed by Sushant Kamble. The clutter breaking rap song mirrors the Indian realities and portrays the fight against the ‘so called’ societal norms.
Commenting on the initiative, Rajitta Hemwani, Chief Content & Operating Officer, SpotlampE said, “9X Media is India’s favorite music destination. We take pride in introducing, curating and presenting some of the best music to our listeners and viewers! At SpotlampE, we aim to exceed our content slate beyond mainstream Bollywood music and provide a platform for the untapped and unheard talent of the country. Bollywood film ‘Gully Boy’ was a winch that hauled the underground genre of hip hop music into limelight. With our new song ‘Tula Kaay Karaaychay’, we are introducing two raging voices of the streets- Btonic and Anant Khamkar to our audience. The powerful rap beats and the storytelling in tune with the reality of our society will make this song a chartbuster. The Song also marks our foray into Marathi music!”
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SpotlampE is an apt destination to discover independent music and it is language and genre agnostic. In the recent past, SpotlampE has collaborated with some of the biggest names from the Hindi and Punjabi music industry and has also introduced fresh new talent.
Speaking about his debut single, an excited Anant Khamkar said, “I am extremely pleased to partner with SpotlampE for my debut hip hop rap ‘Tula Kaay Karaaychay’. My journey in the world of hip hop music has been adventurous and extremely exciting! This music genre is still underrated and yet to be explored. However, I am confident that with a launchpad like SpotlampE, my song will receive the love and adulation from music lovers. I would also like to express my gratitude towards Btonic and Sushant Kamble who have been instrumental in creating Tula Kaay Karaaychay.”
Music Composer Krishna Dubey a.k.a Btonic said, “The launch of ‘Tula Kaay Karaaychay’ is a dream come true for Anant and me. I have had an amazing experience creating the music of this unique rap song. With SpotlampE launching Tula Kaay Karaaychay, the song will definitely reach a large number of listeners in a short span of time.”
Besides the YouTube channel of SpotlampE, ‘Tula Kaay Karaaychay’ will be aired on 9X Jhakaas and on 9XM. The rap song will also be promoted across the social media platforms of SpotlampE and 9X Jhakaas. The track will be available across all the leading music streaming platforms.
So, don’t forget to wear your super-cool hoodie, put on your sun-glasses and enjoy our new song ‘Tula Kaay Karaaychay’.
