MUMBAI: Shemaroo Entertainment has launched an mDivine interactive service for Airtel users across India. The service will allow users to receive live audio visual feed from religious shrines and more.
Users can access live darshan, aarti, shabd, hamd and mass ceremonies by visiting the Airtel mobile WAP site. The service allows users to create a playlist by tagging their favourite devotional videos and share it via SMS.
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Shemaroo Entertainment Director Jai Maroo said, “Devotional content on mobile has always been a popular category. There is a large chunk of population who subscribe to it on their hand sets. Airtel mDivine is one stop shop for Airtel mobile customers to watch live feeds of their deities, share them with friends or create their own playlists. As a content house, we are constantly working with Airtel to bring in innovation in our offerings and set new trends in the industry and Airtel mDivine is just another step in the direction.”
