MUMBAI: After Comedy Raja, Red FM is back with another contest for its listeners, Red FM- Ey Eta Ke? with the main idea of �Recognize this star, win a cash prize. The contest will air for three weeks, till Christmas Eve, from Monday to Saturday, 7 am to 9 pm. Throughout the day, the station will play a well known voice across all shows. However, to make the contest more challenging, the voices will be slightly garbled, and instead of airing popular film dialogues, Red FM will play out celebrity voices from their recent interviews. Listeners can SMS their answers to 58558 or call in on the studio lines to try their luck.
If a voice goes unrecognized on a show, the contest will be carried forward on subsequent shows, giving out clues, leading the listeners a step closer towards winning the prize money. Red FM will keep raising the stakes as the contest progresses to maximize listener participation.
Ey Eta Ke? will be supported by a three-week marketing campaign. Outdoor and ambient media has been used to promote the contest. Hoardings at key locations within the city and branding in AC Volvo buses will familiarize the citizens with the contest mechanics. These AC Volvo buses will also be playing Red FM on board for the entertainment of the passengers. Besides, a Red FM branded canter will also be doing the rounds of the streets of Kolkata informing the citizens about the ongoing contests.
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Commenting on the initiative, Nisha Narayanan, Senior VP Projects & Programming RED FM said ” Red FM- Ey Eta Ke? is a very interesting and challenging contest, and we are sure listeners will enjoy taking part in it. We have introduced programming changes on Red FM Kolkata and tightened our programming and music in keeping with the preferences of listeners in the city….
