MUMBAI: Radio Misty has entered into Limca Book of Records for being the first FM station in the country to ink partnership with Radio Netherlands Worldwide (RNW). Misty established partnership with RNW on 8 July 2008 to air its selected shows .
Radio Misty chief executive officer Nishant Mittal said, “Radio Misty has been the epicenter of several innovative campaigns. We have made Radio Misty a truly listeners’ station where the target group of listenership is from 10 to 80 years. Listeners have full choice to decide on show and music content. It has been wonderful and successful journey of Radio Misty since it was launched in 2007. Radio Misty started with the intention of giving listeners the best innovative content with local feel. We established partnership with Radio Netherlands worldwide (RNW) to bring innovative shows to our listeners.”
In 2011, Radio Misty made a national record in Limca Book of Records for being the only FM station in country to broadcast shows and music in most languages.
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Radio Netherlands Worldwide ex-country head – South Asia Amitabh Srivastava said, “It was sheer innovation of Radio Misty that made me pick up this network from vast South Asian territory. I wanted to make good dent in my region and there was no other better way to pick up young and progressive radio station then Radio Misty. I was very impressed when this station picked up our programme ‘Radio Books’ which was more talk radio and Indian media landscape had low acceptability to talk radio those days and later after this initiative I saw wave of programming initiatives by other stations.”
It was recently that Mittal was conferred with Young Achievers awards by Institute Of Leadership Entrepreneurship and Development (ilead). “Radio Misty has won many awards for its innovative content. This entry in Limca Book of Records has given us the strength to be more innovative and give a new look to shows. Radio Misty has brought back the magic of radio in this region to create a charisma again enticing enough to make people switch on their radio sets to hear shows and eager to be a part of the journey,” Mittal added.
Radio Misty has stations in Siliguri in West Bengal and Gangtok in Sikkim.
