MUMBAI: After hosting a successful season of its DJ hunt, Radio Mirchi is back with the second edition of ‘Mirchimix’ – talent hunt with disco king Bappi Lahiri across Delhi, Jaipur, Mumbai, Pune, Goa, Bangalore, Hyderabad, Chennai, Lucknow and Kolkata.
The theme of the hunt revolves around disco for aspiring and versatile DJs across India. The hunt will be promoted through various campaigns on print, radio, curtain raiser club activations and branding activity across ten cities.
The last day of registration is 25 September which will be followed by initial short listing where three contestants will be chosen for each city finale by Bappi Lahiri and DJ Akhil Talreja. One winner chosen from the respective city will compete at the grand finale to be held in Kolkata. The winner will get a cash prize and a chance to perform live with Bappi Da.
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As part of the registration process, aspiring contestants can download popular Bappi da songs from the official website, remix the selected song and upload their entries on the website.
Bappi Lahiri said, “I am delighted to associate with Radio Mirchi on ‘Mirchimix’. My experience of 40 years, packed with Radio Mirchi’s exuberance and some magic from India’s young DJs is going to bring disco back in a bang. I have been the mentor of Disco in India and it gives me a great sense of pride to pay tribute to the genre with this latest property. It’s a fantastic platform for budding DJs in India to showcase their talent. I can’t wait to meet and perform with the raw young talent of our country.”
Radio Mirchi senior VP Shamik Talukder said, “Mirchimix is classic example of Mirchi’s prowess in refreshing music in a new avatar. Bappi Lahiri has been a part of Radio Mirchi events for a long time and it gives me great pleasure to know that he will be leading this property from the front. I am looking forward to the exciting prospect of the untamed raw talent of the DJs meeting the finesse of a maestro like Bappi Da.”
