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Radio City introduces æRaghu Charit ManasÆ – modern avatar of Ramayana

RnMTeam by RnMTeam
October 17, 2011
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MUMBAI: On the occasion of Diwali, Radio City has introduced a new property â€?Raghu Charit Manas’ across its stations in Delhi, Lucknow, Jaipur, Baroda, Ahmedabad, Surat, Pune, Ahmednagar, Akola, Jalgaon, Nanded, Sholapur and Sangli. The segment will be aired till 23 October.

â€?Raghu Charit Manas’ has 12 different capsules and captures the essence of age-old epic, giving listeners a perspective on the morals propagated by the Ramayana. Here, Ram has become Raghu, a major in the army and Sita has become Siya, a Harvard graduate. The inspiration behind the initiative is to showcase the fact that ancient trials and tribulations of power, lust, money and greed exist even till today.

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Elaborating further on this initiative Radio City 91.1 FM national programming director Kartik Kalla said, â€?Raghu Charit Manas is a contemporary adaptation of the Ramayana. With this version, our listeners will find that they can in fact relate their day-to-day battles to ancient wars. I’m sure our listeners will be glad to have such a unique representation of the Ramayana at the click of their radio dial….

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