MUMBAI: MTV and MTV Games, a part of Viacom’s MTV Networks, have partnered with Pepsi to launch the multi-platform ‘Drink Up, Rock Out’ promotion campaign from 2 June.
As part of the campaign, fans who see a Rock Band icon on specially-marked packages of Pepsi, Diet Pepsi, Pepsi Max and other Pepsi products will be encouraged to look under the cap for a code and then visit PepsiRockBand.com to enter the code to win prizes.
During the promotion, MTV and Pepsi will give away a Rock Band (R)2 Special Edition bundle every hour and Rock Band downloadable tracks each day.
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Said MTV games VP marketing partnerships Christina Glorioso, “This campaign has something for every Pepsi consumer from those that love to rock to the fans that love to cheer on their favorite bands.”
The ‘Drink Up and Rock Out’ summer campaign will be promoted across MTV Networks channels including MTV, MTV2, mtvU, VH1, CMT, Spike, Comedy Central, TV Land and Nick at Nite.
