MUMBAI: MTV in association with Hungama has launched â€?MTV DJ dial’, a mobile DJ service that plays latest chartbusters from bollywood, indie pop and channel’s latest music show ‘Unplugged’.
The service offers huge range of songs from four categories – Hit Pe Hit, Past ka Blast, Khambakht Ishq and Bollywood Phataka, specially selected by expert DJ from MTV. The service is available through a hotline number 546461 across service operators like Airtel, TATA Docomo, TATA Indicom, Vodafone, MTS, Uninor and Reliance.
MTV India EVP & business head Aditya Swamy said, Entertainment has moved from being a one way medium to a two way exchange. With MTV DJ Dial, we are giving people the opportunity to carry a piece of MTV wherever you go…We have consistently looked to engage with young people across three screens and this another step in that direction…….
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Commenting on the launch Hungama COO Albert Almeida said, The Mobile phone has emerged as the most preferred entertainment device with consumers today. At Hungama Mobile, we endeavour to constantly create new and innovative products and services on the mobile platform for our partners to take to the consumer. In a film and music obsessed country like ours, MTV DJ Dial not only gives the consumers a chance to listen to his/ her favourite music anytime, anywhere, but also connect with they’re favourite MTV VJs….
