MUMBAI: India’s homegrown superhero Krrish is making leaps and bounds and attaining a cult status across the board with his exciting and engaging promotions for the forthcoming film ‘Krrish 3’. The latest is his very own collection of Facebook Stickers, a special set of emoticons which will make chatting with friends on Facebook even more fun. This is part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment Pvt. Ltd. The Krrish characters join a league of international favorites including the ‘Minions’ from Despicable Me 2 and ‘Snoopy’ from Peanuts.
The Krrish 3 stickers include common expressions and activities people use every day like happy, sad, drinking coffee, working late or partying with friends. Each emotion has been created with one of the 3 central charactersKrrish (Hrithik Roshan), Kaya (Kangana Ranaut) and Kaal (Vivek Oberoi). The emoticons also include special phrases like ‘I Love You’, ‘Call Me’ and very special ‘Krrish- The Protector’sticker. These sticker packs are available forfree in allregions, on the Messenger and Facebook appsfor both web and mobile.
Speaking on the launch of the Krrish 3 Facebook stickers, superstar Hrithik Roshan Said, “Here’s presenting yet another digital innovation from the team of Krrish 3. To add more life and fun to your conversation, we’ve come up with these exciting new Krrish 3 stickers. You can now tease your friends, fight with them or challenge them in your chats.”
Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment said, “The promotions for Krrish 3 have a massive digital footprint right from the word go, with the worldwide first look and poster launch via a Facebook chat. With the world constantly connected via mobile internet and a social media becoming integral mode of communication, our endeavor is to make Krrish an integral part of your daily interactions.”
Facebook messages help millions of people connect and share privately every day and stickers are a fun, lightweight way to express yourself. Krrish3 characters are fun for all ages and expressive, making thema great partnerfor Facebook stickers When you tap a sticker, it automatically sends it to the friend you’re chatting with.