MUMBAI: IMImobile, the global technology partner for operators, media providers and enterprises from India has entered into an alliance with Europe’s leading provider of Ringback Tone (RBT) services, Muzicall. Together the two will foster new Ringback Tone business opportunities and accelerate the growth of RBT consumer services throughout Europe.
IMImobile will draw from its extensive experience in delivering RBT technology in Asia-Pacific and Africa where Ringback Tones are highly popular where as Muzicall will use its best practice framework developed through its Centre of Excellence for Ringback Tone marketing which has a proven track record of significantly increasing RBT consumer adoption rates for leading mobile operators in Europe.
The partnership will draw upon the two companies’ expertise to provide a fully managed service to mobile operators through a mix of innovative technology and marketing. The aim will be to maximise consumer adoption as well as facilitate improved discovery through new channels such as enabling off-deck sales of Ringback Tones.
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In many ways Muzicall and IMImobile offer complementary RBT services so it makes sense for the two companies to work together to grow the European Ringback Tone market,… said Muzicall CEO Patrick Allainguillaume. IMImobile has excellent experience in developing successful Ringback Tone technology. There is a huge opportunity in Europe, with only two percent of mobile phone users owning Ringback Tones whereas in regions such as India that number is above 25 per cent….
We look forward to partnering with Muzicall to repeat the success in Europe that RBT services have had across the rest of the world. With the right focus, IMImobile believes RBT services can be a valuable revenue generator for European operators as a standalone service or as part of a complete music lifestyle solution encompassing full-track music, social networking and personalisation content,… said IMImobile chairman and CEO Vishwanth Alluri. IMImobile’s flexible technology and experience, gained from over 21 RBT deployments, alongside Muzicall’s fully managed RBT service expertise and marketing knowledge, will prove a compelling proposition for operators keen to explore new revenue sources….
In the past 12 months Muzicall has grown the number of RBT subscribers across its managed services by more than 300 per cent.
