MUMBAI: Universal Music India is working with desi hip hoppers Hard Kaur, Ishq Bector and Dr. Zeus for their forthcoming albums.
Dr. Zeus of â€?Kangna’ and club hit RnB track Don’t Be Shy fame with Girl Band Rouge, has stationed desi music into a different league.
Hard Kaur has been one of the most successful solo British Asian entertainers in India, thanks to her music and reality show appearances on television She is working on her unnamed second album due for release early next year with Universal Music. The album would feature collaborations as big as international rap star Eminem’s band D12.
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Ishq Bector, the Desi Hip Hopper seen in whacky videos, will be out with another innovative album next year. A mad scientist in the studio, IshQ is geared up to bring the best of his method-madness to play a brand new one in 2011!
Hard Kaur says, The last couple of years have been incredible for me as an artiste, offering me many opportunities to experiment with Bollywood tracks, hosting, dancing and much more! I’ve been overwhelmed with the support from fans and peers alike. I’m excited to be working on the release of my new solo album. It is a reflection of my influences over the past year with a great selection of both British and Indian producers – this is definitely a dance album. So get your dancing shoes out baby!…
Rajeeta Hemwani, VP – A&R / Content, Universal Music, says, Since 2008, we have totally revamped the non-film for Universal India and have been signing up and releasing the best in non-film when most labels are shying away from launching the same. We believe good music and good artistes can’t be kept down for long and we are totally supporting it, irrespective of the poor support by TV and Radio. We have been the most proactive label in this space for the last 2 years and have launched the best in the business and are very open to launching new talented solo artistes and bands….
Universal Music already has a strong line-up of star international releases like Taylor Swift, Eminem, Rihanna, and Enrique Iglesias, and on the domestic front, it has Raghav, Mohit Chauhan, Josh and Panjabi MC.
