MUMBAI: Fever FM has launched a new sound request module titled iPlayFever, wherein listeners can choose to play the song they like on the station by sending an SMS to the station and scheduling their favourite songs.
At the cost of a normal â€?non-premium’ SMS, the listener is able to choose the song that he/she wants to listen to and also get reminders about when the song has been scheduled. They can send an SMS to 9212104104, post which the station will inform them about the exact time when their request will be aired, hence the listener does not has to wait endlessly for their requested song to be played by the RJ.
Talking about the new initiative Fever FM national marketing head Neeraj Chaturvedi adds, Over the years Fever 104 FM has been consistent about two things – listener benefit and how to keep the promise of music alive for our listeners. This time around we have used technology to do something really special for our listeners and give our listeners total control of our station by playing their favorite music on Fever FM. We are very happy to announce the launch of â€?iPlayFever’ for all the music lovers on Fever FM, where the listener wish is our command. Additionally, keeping listener benefit in mind we have also ensured that listeners do not have to shell out premium SMS rates, so this service has been made available on 9212104104 where normal SMS rates apply….
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