MUMBAI: Close Up has been roped in to be the presenting sponsor of Big FMs ?‹?“Punjabi-Please 5 city concert .
Punjabi Please is an exclusive single composed and sung by Sonu Niigaam. Big FM has entered into a joint partnership with the artiste to exclusively market this song.Shortlisted participants across the five cities – Chandigarh, Delhi, Kolkata ,Bangalore, Mumbai, are busy brushing up their singing skills and working on enhancing their confidence level. The tour will be held on 16, 17,18,19 and 20 April respectively in each of the five cities.
The five finalists have been shortlisted after a stringent audition process, and the best of these will be selected through a voting process, which is on at the moment. The winner from each city has been announced on 11 April simultaneously across the five cities by Niigaam himself.
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Says Big FM’s national sales head Praveen Malhotra, “The ‘Punjabi Please’ concert is all about confidence and talent and given the brand amalgamation, the partnership is ideal. Big FM has, for the first time in the history of radio entertainment, tied up with an artiste to market an excellent product that will make for great entertainment for listeners on air coupled with great entertainment on ground. The response from across the cities have been phenomenal and we are confident that the concerts will enthrall the people of these cities.”
