MUMBAI: In a bid to cater and connect to the agrarian population of the country, Big FM announced the launch of informative show ‘Mere Desh Ki Dharti’. Commencing from 16 September, the show will air on 11 stations across Uttar Pradesh, Madhya Pradesh and Bihar every Sunday from 7-9am.
With experts on select topics being invited to provide listeners with farming solutions while sharing success stories, the show will target the agricultural and farming community. It aims to provide stakeholders with a holistic preview of the latest developments as well as relevant local topics.
A list of popular songs will also be played during the program. In order to engage listeners, the RJ will get inputs from agricultural experts and also discuss topics that are geographically relevant.
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Company Spokesperson said, “Farming and agriculture continues to remain the largest occupation in the country and with farmers forming an important consumer segment in the rural market, ‘Mere Desh Ki Dharti’ is our first step towards reaching out to them. The show will create a unique audio product that will strike a chord with the audiences thereby keeping them engaged. In the future, as well, we hope to be a major player in reaching out to the rural population across the country through our vast radio network.”
