MUMBAI: ‘Bang Bang’ singer Ariana Grande has launched a signature scent ‘Ari’ by Ariana Grande. 2014’s Young Influencer winner entered into partnership with brand Luxe to release the scent across various retail outlets across globally this September.
With the fragrance, Grande has established herself in the beauty industry along with other artistes like Madonna, Beyonce, Britney Spear, Miley Cyrus, Jennifer Lopez and Rihanna among others, who also have released their own fragrance in the past.
Grande said, “I love fragrance, it is something I have been obsessed with all my life. As a fragrance debut of my very own, I really wanted it to be personal, that’s why I named it Ari. I love everything about it. It is so fun and true to me. The scent is sweet, yet sexy, with some surprises underneath.”
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According to an official statement, the perfume is personally crafted by the star, each element is authentically Ariana, captivating her flirty fashion sense, bubbly personality and energetic stage presence. With the launch of Ari by Ariana Grande, the starlet will share her individuality with her fans in a new way.
Through Grande’s signature fragrance, the company Luxe brand has added to its portfolio its first celebrity fragrance.
“We are thrilled to have partnered with such an influential and exciting artist like Ariana Grande; we confidently anticipate this will be one of the most successful launches in the company’s history,” said Luxe Brands president and chief executive officer Tony Bajaj.
Both Designer Parfums and Luxe Brands will launch the perfume.
