MUMBAI: Amazon has announced the global expansion of its Appstore for Android devices with an aim to expand Amazon Appstore. It will be available in nearly 200 countries including India, Australia, Brazil, Canada, Mexico, South Africa, South Korea, Papua New Guinea and Vatican City.
The company announced that developers can now submit their apps for distribution in these 200 new markets, where Amazon will roll out its Appstore in the coming months.
Amazon Vice President of Apps and Games Mike George said, “Amazon’s platform is a complete end-to-end solution for developers wanting to build, market and monetize their apps and games on Kindle Fire and Android devices. Allowing developers to target distribution of their apps and games in even more international countries is yet another important milestone as we strive to serve consumers and developers globally. Many of our existing developers have localised their apps and games for international consumers, and we look forward to working with new developers that have been waiting to bring their apps to more Amazon customers across the globe.”
Moreover, UK, Germany, France, Italy, Spain and Japan were also part of their International expansion plan.
Developers throughout the world are experiencing strong monetization and user engagement through Kindle Fire and the Amazon Appstore. The success is being driven by Amazon’s large customer base and industry-leading e-commerce features like 1-Click purchasing, Amazon’s APIs for In-App Purchasing (IAP) and A/B Testing, and GameCircle, Amazon’s gaming experience for Kindle Fire.
A recent study of more than 500 games that utilize in-app purchasing on Amazon found that GameCircle-enabled mobile games earned 83 percent more average revenue per user (ARPU) than non-GameCircle games.
The app was launched in 2011 after that Amazon has gradually been offering different features in the Appstore to give developers more flexibility for how they charge users.