MUMBAI: Radio channels love retro. 2016 gave birth to several initiatives in the radio community that suggested growing emphasis on retro era. In the latest development, 92.7 BIG FM launched Studio 927, a show where contemporary artists perform a rendition of their favourite retro songs by creating finished premium mash-ups.
Music directors, lately, have recreated several mash-ups involving the hit numbers from the 80s and the 90s, and the commercial value towards it has encouraged several entertainment outlets to follow that path. The ‘Studio 927’show aims to recreate the magic of evergreen songs by syncing with the vibe of all age groups.
The one hour show airs across 36 HSMs from 8:00 am to 9:00 pm and 5:00 pm to 6:00 pm, Monday to Saturday. On Sunday, the show, which is an entire week’s roundup, airs from 6 pm to 7 pm.
Related Post
Commenting on the same, a spokesperson from 92.7 BIG FM said, “At a time when we are refreshing our stationality across markets, we strategically decided to come up with an offering that everyone can connect with irrespective of their age. Studio927 presents ‘Hit Thhe Hit Rahenge’ songs with a contemporary twist in the voice of talented artists. We are excited, confident and look forward to our listeners’ reactions to the new show and the renewed approach.”
Studio 927 will see contemporary singers such as Jubin Nautiyal, Shibani Kashyap, Jonita Gandhi, Kavita Seth and Shalmali Kholgae along with other notable artists create mashups of hit songs from the retro era. In addition, the one hour show talks about the trivia behind the song, making of the song, apart from giving listeners a chance to participate in engaging contests and much more.
