MUMBAI: While Ranbir may be having all the ‘Barfi’ this festive season, Salman Khan’s Eid ki sawaiyan still taste the sweetest, more than a month after the release of his movie, Ek Tha Tiger, last month on India’s Independence Day. Creating records is nothing new for the movie, having made the biggest first day opener, the highest first weekend, the highest Monday collections, and the fastest Rs 100 crores on the box office.
Even as the industry speculates if it can break the record of India’s top-grossing Bollywood movie ever, the romantic action thriller from Yash Raj Films has already added yet another feather in its cap. According to the latest Global Video Insights (GVI) report published by Vuclip, the world #1 independent mobile video company, the historic blockbuster has become the longest standing movie to be featured in the most viewed list on mobile devices in India.
Elaborating on the record, Bollywood Bhai’s namesake, and Vuclip VP business development – APAC & MEA Salman Hussain said, “For the fourth month in a row, Salman Khan’s Ek Tha Tiger has been featured among both the most watched video clips as well as the most searched video terms by more than 14 million users of Vuclip in India, making it the longest running top movie title on mobile phones in the country. The Ek Tha Tiger fever shows no signs of subsiding yet among Indian mobile phone users, having been featured in the top ten in our GVI reports for June, July, August and now September. Never have we seen any movie being such a big hit for such a long time. In the last four months, the movie appeared as many as ten times in the Top Ten Most Viewed category, as well as grabbed a rank in the Top Ten Most Searched category each month.”
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Among these top ten ranks, Ek Tha Tiger was the #1 search term in August and September, while it grabbed the numero uno title of the most watched video clip in the months of June and August.
The season is proving to be successful for not just the movie, but also for the mobile video service, Vuclip, which was featured among the top ten most accessed domains in India, according to the latest edition of State of the Mobile Web report released on August 31 by the browser company, Opera Software, based on an analysis of over 205 million users worldwide.
Hussain added, “With reports of possible Tamil and Telugu remakes of the movie, Ek Tha Tiger still seems to have a lot to offer to its fans, and I won’t be surprised if it grabs the top slot yet again on mobile too, which is fast becoming the screen of choice for personalized viewing of video content. Besides over 900 million mobile phone subscribers in India, Frost & Sullivan predicts that there are still another 650 million users that are still untapped, which presents a huge and growing addressable market. It’s no wonder that movie producers are increasingly looking at promoting their video clips on mobile to reach out to their fans in every nook and corner of the country.”
Vuclip’s Starlight Cinema features clips from Bollywood, Hollywood and other cinema. Its exclusive channel South Indian movie clips features movies clips in Telugu, Tamil, Kannada and Malayalam. Vuclip TV offers popular TV shows in Hindi, Telugu, English and other languages on mobile phones. Earlier this year, Vuclip also launched India’s first mobile video channel for women, Mira!.
