MUMBAI: Sunburn, Asia’s leading dance music brand, has outdone itself once again and changed the face of dance music in India to kick-start 2013 with a bang. The long awaited and much hyped Sunburn Arena series with Swedish House Mafia came to a stunning conclusion in Mumbai at the iconic and beautiful Mahalaxmi Race Course last night. Tens of thousands of fans flocked from the length and breadth of the city to the Race Course for the much awaited show. The SHM show in Bangalore on 21 January and in Mumbai on 22 January witnessed a turnout like never before and the Indian youth definitely showed the world how we party.
These 2 back-to-back events, along with Swedish House Mafia’s first leg in Delhi NCR on 18 November 2012, will go down in history as amongst India’s biggest Live Events ever. While the records are still being collated, the first indicative count from the weekday shows is an attendance of over 20,000 in Bangalore city and well over 25,000 in Mumbai. The Swedish House Mafia trio were themselves blown away, admitting that both these shows and audiences ranked amongst the best they have played in front of. It was an emotional journey that started last November with the cancellation of SHM’s One Last Tour in Mumbai, but finally came a full circle last night. Memories that will truly last a life-time!
Percept, the force behind Sunburn, took the first step to revolutionize and popularize dance music in India by launching the country’s very first EDM festival ‘Sunburn Goa’ in December 2007. From there onwards, it has been a long, exciting and rewarding journey. After the phenomenal scale of events and turnout over the last couple of days, it is clear that India has well and truly arrived as a global dance music destination. The number of fans, the euphoria, the emotions and the vibe was simply incredible…unprecedented in India, and unparalleled anywhere else on the planet.
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Said Shailendra Singh, Joint Managing Director, Percept Limited, and Inceptor of Sunburn, “We have created history today with the successful triple mega city tour of dance music power house Swedish House Mafia. “One Last Tour” was incredible and everyone’s still raving about the magical experience of these shows across the country. Sunburn in its 6th year is the only Indian entertainment property with a fan base that spreads across the country. Nothing except Cricket has ever brought together so many people from such varied backgrounds in India. We have always believed that Sunburn will provide a platform to the people of the country to unite through the medium of electronic dance music and that is exactly what we witnessed over the past two days. This is just a taste of things to come in 2013.”
Sunburn is incredibly proud to have brought these unforgettable nights to India. Dance music in India, or indeed live entertainment in India, will never be the same again, and we will continue to go from strength to strength. Let’s not forget that it still is only January and there is still a lot to go in 2013! This is truly going to be an incredible year for dance music fans in India, and Sunburn will, as always, be the driving force behind it all.
