ReverbNation, the leading provider of marketing, promotion and social media tools for over 1.8 million artists and music industry professionals, today announced the beta launch of a revolutionary tool that helps music venues drive better attendance and ticket sales at their shows. The product, called PROMOTE IT for Shows,… is part of ReverbNation’s larger series of innovative Facebook music promotion tools for the wider music industry that fall under the PROMOTE IT… moniker.
“This product will change the way concerts are promoted on the social web,” said Howard Han, General Manager of ReverbNation’s Live group. “Facebook provides the unique infrastructure to geotarget relevant audiences and PROMOTE IT leverages their networks to capitalize on the inherent social nature of attending a concert….
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Campaigns take just minutes to set up, reach all of the right local people and get those people to respond and invite friends to buy tickets and join them. The system learns… what works for venues from previous campaigns and works for venues of all sizes.
It’s really easy to set up campaigns, even if you’re not familiar with Facebook ads,… explained Tonya Cooke, Social Media Manager at The Roxy Theatre in Los Angeles.
PROMOTE IT for Shows goes beyond traditional event advertising, creating new relationships between the venue and local music fans by driving â€?likes’ for the venue page and encouraging subscribers to join mailing lists. The system even has an optional incentive element that venues can activate to offer free tickets for early responders.
The free ticket incentive is really helpful,… said Cooke. But it’s also the landing page that takes this to a whole new level. Once they click, in addition to seeing who else is going to the show, they can listen to the band, see show details and claim their free ticket….
In addition to The Roxy, PROMOTE IT for shows is being used by other top music venues including Knitting Factory and Brooklyn Bowl.
PROMOTE IT for Shows is currently available for venues with free ReverbNation profiles. ReverbNation is recruiting artists who want to participate in the alpha testing of a version created especially for musicians who want to promote their own shows.
