MUMBAI: Radio One held a star studded preview of the Bollywood movie Via Darjeeling in Mumbai. Sonali Kulkarni, Simone Singh and Sandhya Mridul along with Director Arindam Nandy joined Radio One contest winners and the city’s who’s who at the screening of the film at PVR cinemas. Present on the occasion were a host of stars including Om Puri, Chairman of the NFDC, Puja Bedi, Meena Gupta, Vidya Malavde, Hard Kaur, Suchitra Pillai, Sudhir Mishra, Shobha Khote, Meghna Naidu, Aditi Govitrikar, Netra Raghuraman, Anjana, Roopa Ganguly and many others.
Over the last ten days, Radio One, in Mumbai and Bangalore, invited listeners to participate in a simple contest that would allow them to win tickets to the screening. The contest received an excellent response and over the ten days, 400 tickets were given away for screenings in Mumbai and Bangalore.Radio One listeners in Bangalore previewed the film on June 18, 2008 in Bangalore. What made this event particularly exciting was that it is the first time a Bollywood movie was showcased in Bangalore before being publicly screened anywhere else in the country. Parvin Dabbas and Vinay Pathak got many laughs when they shared their relief at the fact that the movie was called Via Darjeeling and not Via Agra. The light hearted pair also joined Radio One RJs at Bangalore nightclub Hint, partying the night away in trademark, Radio One Desigroove style, getting up on the bar counter to dance and pour tequila shooters for all present.
Says Raj Gopal Iyer, Station Head, West, Radio One, “Radio One is positioned as the Ekdum Fataafat station, focussing on providing that instant connect to Bollywood for urban audiences. We are delighted to promote unique ground events such as this one, where audiences get to see a movie prior to its release and that too with the stars present, an event normally reserved only for the glitterati, because it becomes an extra special experience for our listeners.”
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Says Shyju Varkey, Station Head, Radio One, Bangalore, “Bangalore is a burgeoning Bollywood market and as Radio One is the only station in the city that plays Bollywood music, Bangaloreans naturally tune in here for their dose of Bollywood Fataafat.”
Says Vineet Singh Hukamani, CEO, Radio One, “We are metro city innovators. All our listener, brand and event associations are designed with a strong dose of innovation. This makes whatever we do memorable and distinct when compared with other stations.”
Radio One has 6 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune and Ahmedabad and will soon launch in Kolkotta.
