Delhi, April 27, 09: With elections being the flavour of the season, BIG 92.7 FM’s Delhi Station hosted a unique campaign urging Delhi-ites to exercise their right to vote. The campaign, led by young kids is aptly titled â€?Vote for Our Future’, and has these kids urging adults to behave responsibly, given that their future is in their hands! Kids from Presidium School, came together with the Radio Station and spent a morning painting their messages on voting. While some kids drew, the others just did graffiti on the flex, which showed their solidarity in thought. Bollywood singers Sonali Rathod and Roop Kumar Rathod seconded the kids as they too participated with much enthusiasm in the creativity.
Several of the kids were also seen making the voting mark on their fingers with sketch-pens, making a statement that they cannot vote right now, but will definitely do so when they reach the right age. The kids were at their creative best, using a riot of colours which finally resulted in an extremely colourful and meaningful message to adults. The kids had an excellent time not just drawing and going on air but also indulging in a sing song with the singer duo Sonali Rathod and Roop Kumar Rathod who were as good as little kids as they interacted and drew on the graffiti wall.
The message of Voting has been promoted heavily in air through creatives and Delhi being the political capital of the country, all the latest developments on the political front, while providing listeners with information has been covered, all this while spreading the clear message to Vote! The event with the kids was an extremely innovative way to communicate with adults, making them realise that it is not just their lives, but millions of lives of young kids that their votes will impact. The kids, all below the age of 18, seemed extremely aware of what they wanted from politicians, with some of them actually expressing interest in becoming the prime minister of the country one day! They sketch-pen marks on their index fingers only implied how committed they were to voting, when their time came!
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Commenting on the campaign, Mr. Ashwin Padmanabhan, Station Director, BIG 92.7 FM Delhi said, As a responsible media brand, it is our endeavour to influence and positively impact society through our holistic offerings and innovations. We have conceptualised this unique campaign, using kids, so that we demonstrate to adults that there are thousands of little kids who are dependent on them to exercise their right to vote responsibly. Vote for our Future is innovative and is sure to get noticed and create a sizable impact and will be an eye-opener for those who take this right lightly….
