MUMBAI: Having achieved the number one position in areas like Rajasthan, Chandigarh, Indore and Raipur, India’s leading local FM network, 94.3 My FM has undertaken massive public celebrations and a 360 degree promotional campaign across these markets. The Leadership Campaign is also being extended in the Delhi and Mumbai markets to the advertising and media marketing fraternity.
With RAM expanding to non metro markets, MY FM Indore has swept the competition, including long time leaders Mirchi to have the highest Time Spent Listening rankings (Source: RAM Feb-Mar’12). Similarly, MY FM are leaders in listenership in Raipur (Source: Ormax Research, Apr’12), the Favourite Station in Chandigarh (Source: RTAMS Apr’11-Mar’12) and leaders in listenership across their five stations in Rajasthan (Source: IRS 2012 Q1).
94.3 MY FM has worked innovatively to achieve these positive results through engaging and meaningful campaigns like Ek Koshish Ek Rupiya, Music Marathon, Campus Star as well as the Jiyo Dil Se brand campaign which featured a specially created music score by Palash Sen. The campaign, which was designed in-house and executed by Streetlife, featured stark images of MY FM listeners with massive ears signifying the high volume of listenership for the station. The campaign was rolled out across media like Billboards, Hydraulic Vans, Human Chain Branding, Print Ads, PR Online and On-air Spots. The campaign has also been taken specifically to the trade fraternity, bringing the local flavour of each station to the agencies through their speciality foods like Poha Kachoris from Indore.
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Commenting on the campaign, Harrish M Bhatia, CEO of 94.3 MY FM noted, “We continuously strive to make MY FM the most relevant, engaging and uplifting radio brand for our listeners. Through our high degree of local understanding, we are able to bring out the best offerings for each station. Since these efforts are paying off, we are now celebrating this success through our leadership campaign. We want everyone associated with us to know that they are a part of our success.”
