MUMBAI: Force India Formula one Team announced its partnership with MTV for â€?MTV Force India…The Fast and the Gorgeous!’ – the first ever hunt for the hottest speed divas for India’s F1 team! MTV, together with Force India is shifting gears to take the Formula One sport to a higher and even more exciting level. At a press conference , Dr. Vijay Mallya, Chairman Force India Formula one Team and the stunning Deepika Padukone along with MTV’s hottest VJ, Rannvijay, flagged off the hunt and unveiled the website www.mtvindia.com/fastandgorgeous, where one can register and get selected!
One of the most expensive and popular sports in the world, Formula One Racing is set to explode in India, as we will be the proud hosts of the first Indian Grand Prix in 2011. India’s only Formula one Team, Force India, along with MTV, the pioneer in reality shows & glam, have together taken this opportunity to further popularize the sport and capture the hunt in a hot and sizzling reality show â€?MTV Force India…the Fast and the Gorgeous! Through the auditions, they will shortlist 20 girls who will partake in the reality series at the end of which 4 girls will be chosen as the speed divas for the Force India team!
So, it’s all set! The race track scorches up as MTV & Force India Formula one team India, kicks off the first ever hunt for 4 of the hottest, the most stylish and the Fastest Girls, to travel with the Force India team and cheer them on in every F1 race! To register, one just has to log on to www.mtvindia.com/fastandgorgeous, it’s that simple! The 4 chosen ones will travel with the Force India team to the Formula One Grand Prix’s around the world. What’s more… they will also feature on the Force India Calendar to be shot by Atul Kasbekar and the final winner gets a plum role in the next film by Percept Picture Company!
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Dr. Vijay Mallya, Chairman, Force India Formula Team speaking at the event said, Force India epitomizes the young and young at heart of the country and is India’s first truly global foray at the pinnacle of sport. Force India combines aspiration, glamour and excellence in a heady blend. In our effort to reach out to the millions of young Indians who constitute the force of New India, we are proud to partner with MTV and present India’s most innovative reality show, The Fast and The Gorgeous….
Ashish Patil, GM and Sr. VP Creative & Content, MTV India said, Youth today love speed and an adrenaline rush. Formula 1 is sport that delivers that and how! MTV’s always been the first off the block to give its audience what it wants. We’re proud to join hands with Force India to announce our hottest new reality series â€?MTV FORCE INDIA THE FAST & THE GORGEOUS’, which will hunt down 4 lucky girls as the face of India’s premiere Formula One team and showcase the sport to Indian audiences in a never before style. Ready, steady, GO!…
So zip, zap and zoom your way to the nearest computer and register for the auditions now! It’s time for the Fast & the Gorgeous.
