MUMBAI:BIG 92.7 FM, India’s No. 1 FM Station, is taking excitement around its latest offering and biggest endurance test, Chipak Ke Jeeto, to an altogether new level! In keeping with the theme of the endurance test, which is to ‘Chipak’, the Station has gotten extremely innovative and has Spiderman himself doing the ‘Chipak’ across the city’s high footfall areas. Through this event, Spiderman will be challenging the local populace to be part of the innovative and biggest endurance test of all times, ‘Chipak ke Jeeto’ which is being hosted in association with Hyundai Motors’ newly launched i10. This on-ground event is being hosted across the 5 cities of Mumbai, Delhi, Kolkata, Hyderabad and Bangalore simultaneously and will kick-start on January 11, 2008.Spiderman will be seen traveling across the city and ‘Chipko-ing’ to random cars that are parked on the roads, giving audiences a sneak peek into what the ‘Chipak Ke Jeeto’ contest will be like. Besides enthusing listeners to participate in the glam event, this activity will create a lot of excitement amongst the people…about this one of its kind challenge, which allows the contestant who remains touching the swanky new Hyundai i10 for the longest period, to grab the keys and drive home the machine!
The entry phase saw people from across the metros seeking participation in large numbers. Short-listed candidates are being put through medical tests, only after clearing which, they will be eligible to take part in the contest. The Station has also ensured counseling and training sessions to ensure the participants have all the gearing up and preparations required, before the D day. The finalists will compete with each other to win the Hyundai i10 from January 11, 2008 across all 5 locations. ‘Chipak ke Jeeto’ will also have a host of celebrities visit the location, rooting and cheering the participants, this apart from the families, friends and local populace, especially kids who were seen completely smitten by Spiderman! The Station has also applied to the Limca Book of Records, officials from which will identify the record creator on successful completion of the test.
The on ground event saw Spiderman entertain the crowds by jumping across cars and proving his own endurance. He was also seen challenging the crowds to participate in the contest and break his record. Enthused and well entertained crowds across city locations are all geared for the finale on January 11th where they will be seen cheering the participants, if not participating themselves!
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