MUMBAI: With temperatures in Mangalore soaring as ever, the stress levels are not far behind. Be it recession led problems, job losses, traffic chaos or tension of getting school admissions, the people of the city seem to be getting drained with the pressure and the sultry weather! To rejuvenate Mangaloreans, BIG 92.7 FM’s breakfast jock RJ Manjushree helps cope this stress with â€?Beat the Heat’ a special Summer campaign where the Station is offering extremely innovative and cool on-air and on-ground elements to help listeners’ remain cool this summer!
The campaign, which will run up to the end of May, will see interesting take on how to remain cool this summer with topics revolving around Skin Care, Food habits, Effective Air conditioning usage, general Do’s & Don’ts and will also comprise of expert speak and listeners suggestions. Popular personalities will also come on air to share their tips on how they keep themselves cool and stress free this summer.
The Station is going all out to connect with its listeners on ground through local buses, malls and residential complexes where RJ Manjushree will play games and give away Cool Ice Cream Vouchers from Ideals Ice Creams & Nestle Hampers. Through on-air contests, winners will get to spend time with RJ Manjushree over ice-creams at special Meet & Greets at Ideals Parlour which is the most popular Ice Cream joint in the city.
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RJ Manjushree, BIG 92.7 FM says, We are having a fabulous time entertaining Mangaloreans with our new Summer campaign â€?Beat the Heat’ and have received tremendous response so far. With our favourite ice cream joint’s vouchers & chocolate hampers for grabs, people are mobbing us every time we go down to interact with them….
The station has also identified over 20 key locations in the city where the BIG bus would park itself on different days inviting people to come over for a chilled glass of water and dedicate songs on-air.
