MUMBAI: Radio Mirchi is the Number One FM station across all the RAM-monitored metros including Bangalore where it is joint leader with BIG FM. However, Mirchi’s share in Mumbai has now dropped to 14.8%, a loss of 1.7% market share over Week 6 / 2011, and the its lowest market share in the seven RAM-monitored weeks of 2011 so far, and ahead of the second-ranked Radio City by only 1.5% market share, a figure that could have shrunk further had City registered any gains in Mumbai in Week 7.
However, Mirchi gained 1.1% in Bangalore to become joint market leader at 18.6% with BIG FM, which too gained 1%, with Fever FM, which gained 0.5% at Number 3 with a market share of 15.6%, while Radio City, which gained 0.9%, closed the week in Bangalore at Number 4 with a market share of 14.1%.
In Delhi, Radio Mirchi is Number One with 23.6% (+0.7% over Week 6), ahead of Fever FM, which gained slightly more than Mirchi (0.9%) to close at 20.7% as a strong Number 2, with biggest gainer of the week, AIR FM 2 Gold, which added 1.2% market share to close the week at 15.4%, and a clear Number 3 ahead of Red FM at 9.8%, and Radio City a whisker behind at 9.4% market share.
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In Kolkata, Radio Mirchi, despite a small drop of 0.4%, was Number 1 with 21% market share, ahead of BIG FM (17.6%) and Aamar FM (12.90), which was slightly ahead of the Number 4-placed Friends FM at 12.2%. The maximum gains in Kolkata were made by Aamar FM (1.4%), followed by Oye! with 0.6%).
Notably, Oye!, which added 1.1% to its market share, led the gainers in Mumbai, with Red FM (0.7%), and AIR FM2 Gold (0.6%).
Gains in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Oye! – 1.1; Red FM – 0.7; AIR FM2-Gold – 0.6; Akashavani – 0.3; Fever FM – 0.2
(2) Delhi: AIR FM2-Gold – 1.2; Fever FM – 0.9; Radio Mirchi – 0.7
(3) Kolkata: Aamar FM – 1.4; Oye! – 0.6
(4) Bangalore: Radio Mirchi – 1.1; Big FM – 1.0; Radio City – 0.9; Fever FM – 0.5
Drops in the 4 metros (at =/> 0.2% of own share):
(1) Mumbai: Radio Mirchi – 1.7; Big FM – 0.6; Vividh Bharati – 0.4; Radio One – 0.2
(2) Delhi: Hit 95 FM – 0.9; Radio One – 0.8; Radio City – 0.4; Big FM – 0.3; Vividh Bharati – 0.2
(3) Kolkata: Fever FM – 0.5; Radio Mirchi – 0.4; AIR FM1-Rainbow – 0.4; Big FM – 0.3; Red FM – 0.3; Akashavani – 0.3
(4) Bangalore: AIR FM1-Rainbow – 1.2; Red FM – 0.8; Radio Indigo – 0.7; Radio One – 0.2; Akashavani – 0.2; Others – 0.2
