MUMBAI: Nokia announced its new Ovi Store operator app store concept for France’s Orange and Deutsche Telekom. The concept “store-in-a-store” provides operators with a familiar branded channel on Ovi Store, and global opportunities to differentiate and build revenues with their own content collections and consumer-convenient operator billing.
store-in-a-store gives enterprises opportunity to create their own apps and services with tools such as connectors, Ovi App Wizard and a set of application programming interfaces – including free cloud social and location APIs. These operators can also utilize marketing, promotional and content spotlight opportunities with easy one-click access to the operator app store from the Ovi Store’s mobile home page experience.
Ovi Store daily downloads top five million per day and continues to grow its industry with 112 operators in 37 markets.
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Nokia-Developer & Marketplace senior vice president Marco Argenti said, In addition to the store-in-store advantages, operators can leverage Nokia’s local support to create relevant offerings and easily publish apps through the evergrowing Ovi Store We’re very happy to launch and pioneer these new Ovi Store experiences with Deutsche Telekom and Orange France….
Orange France-Multimedia Mobile Offers director Catherine Le Drogo said, Nokia’s new Ovi Store concept creates a unique opportunity for Orange to promote and market specific apps and content that is most relevant to our customer base all while maintaining a familiar consumer experience….
Deutsche Telekom-Mobile Products senior vice president Rainer Deutschmann said, Customers are increasingly overwhelmed by the rapidly growing number of apps. Deutsche Telekom’s shelf within Nokia’s Ovi store represents an integral part in our approach to give customers easy access to relevant own and partner apps – including freemium and exclusive offers.”
