MUMBAI: The maestro RahatFateh Ali Khan has surpassed expectations with his latest album ‘Back 2 Love’, which has now emerged as the highest selling ‘non-film’ music album this year in India! Propelled by the immensely romantic lead single “ZarooriTha” – the video of which featured real-life couple Kushal Tandon and Gauhar Khan– the album has once again proved that great music, creatively marketed, will find its place in a Bollywood dominated environment! With an astonishing 15 million+ cumulative YouTube views,”ZarooriTha” has outperformed numerous Bollywood song videos this year. Besides, the album ‘Back 2 Love’ has till date been streamed over 3 million times and counting…across popular local streaming portals!
And before the momentum for “ZarooriTha” dies down, Rahat unleashes the highly infectious and up-tempo”Habibi”today –the follow-up single/video from ‘Back 2 Love’. This time, the popular duo Salim- Sulaiman has joined hands with the maestro, not only producing the song but also featuring in the music videoshot in the sizzling locales of Dubai along with the ultra-sexy Elli Avram.
“Habibi”- an Arabic themed passionate dance number refreshingly takes off with the singer’s trademark soulful style. FeaturingElli Avram as the ‘beloved’, the music video sees the actress show off some hot and sensual dance moves that will make you watch the video on ‘repeat’!
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Speaking on his new single, RahatFateh Ali Khan said, “HabibiHabibi …. It is going to be all about Habibi from here on out. I am super excited about this track as it features Salim Bhai and Sulaiman Bhai along with Elli Avram. This song will be a revelation across the world and I will be seen as I’ve never been seen before. It took my producer, Salman Ahmed some doing to convince me as it’s different from how I am seen usually. Video director Rahul Sud has done a good job and shooting in the scorching heat of Dubai was fun. Elli adds flames to this song with her moves and on the whole it is a fabulous track. I hope & pray that everyone loves it.”
Commenting on the release of the track, Devraj Sanyal, Universal Music / EMI Music, South Asia, said, “At the outset, RahatFateh Ali Khan’s ‘Back 2 Love’ is a run-away success! Moreover, it’s even more satisfying to see a ‘non-film’ album perform this well, if not better, than most Bollywood music albums released this year! Our creative marketing efforts have obviously paid off as we now prepare the launch of the follow-up single / video “Habibi” – which is in contrast to what “ZarooriTha” was. This is a totally different RahatFateh Ali Khan…and with the likes of my friends Salim-Sulaiman – the producers of the track – as well as the beautiful Elli Avram featuring in the stunning video – we are eagerly looking forward to presenting this this single and video to Rahat’s fans around the world and take ‘Back 2 Love’ to the next level”.
