MUMBAI: The Music Business Association (Music Biz), formerly known as NARM and digitalmusic.org, is giving startup founders and entrepreneurs a chance to learn all the tips and tricks they need to launch successful, sustainable, and legal music services at this year’s Music Biz Academy, which will be held from 8:30 a.m. to 6 p.m. on Tuesday, May 6, during the annual Music Biz 2014 conference at the Hyatt Regency Century Plaza Hotel in Los Angeles. An adaptation of the popular Music Startup Academy traveling educational series, the event will expand its focus to include information relevant to independent labels, artists, managers, and students enrolled in music or technology programs.
The morning sessions will feature content of interest to all groups, such as label and publishing basics, building a brand via social media, and using data to inform your online strategy. A variety of breakout sessions in the afternoon will then focus on each segment, providing targeted guidance on issues such as alternative revenue streams, the best tools for independent artists, implementing APIs, the evolving infrastructure of the music industry, and using YouTube to grow your audience.
“We created the Music Startup Academy series with the goal of nurturing digital music innovation, and by expanding our focus to include more than just startups and entrepreneurs, the Music Biz Academy will go a long way toward helping us achieve that objective,” said Bill Wilson, Vice President of Digital Strategy & Business Development at Music Biz. “While it is extremely important for new companies to learn music industry basics to ensure their products are legal and sustainable, it is also imperative for them to meet people in the field who can help them get to the next level. This event will allow them to do both while also providing invaluable information and exciting partnership possibilities for those who are more established.”
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Admission to the Music Biz Academy is included in the registration price for the full Music Biz 2014 event. In addition to company pricing, tickets can be purchased at special rates for individuals and students.
