MUMBAI: Scarecrow Communications has won the creative mandate for Radio City , one of the leading radio networks in the country. The account was won following a multi-agency pitch that included top agencies of the country and will be handled by the agency’s Mumbai branch.
Talking about the development, Ashit Kukian, President & COO, Radio City said, “Radio City is a robust media brand and it is a matter of great pride that after 13 years of inception, we are now considered synonymous to the category. With radio industry poised for the next phase of growth, we see a need to further augment the brand Radio City and therefore called for creative partners. We were overwhelmed with the enthusiasm and participation of the creative agencies. We narrowed down on Scare Crow communications after evaluating their past credentials and their radio understanding and are confident that they would partner our efforts. We look forward to some great work from them.”
On winning, Manish Bhatt, Founder Director, Scarecrow Communications, said “We are very ecstatic about this win, as Scarecrow has a soft spot for radio as a powerful communication medium. The fact that we won this account soon after we were crowned ‘The Agency of the Year’ at Mirchi Kaan, 2014, is truly the icing on the cake and what makes it a special achievement for us. Radio City being one of the big players of the industry, it gives us the challenge and excitement that we look for in building a brand”
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Arunava Sengupta (Joy), Founder Director, Scarecrow Communications, added, “This win is very significant as to work on a Radio brand it is very important to have knowledge of local nuances of different cities as radio needs to connect at a local level. I am really looking forward to deepening the connect that Radio City already has along with the brand team.”
Radio City 91.1FM is India’s first and leading FM radio brand. Launched in 2001, the private FM network has captured the hearts of millions of listeners across 20 FM stations in the country. Radio City 91.1FM has exciting shows, innovative programming, vivacious radio jockeys and popular contemporary music with a melodious soul. It has also expanded its offering to the digital radio platform with PlanetRadiocity.com. The activation arm Radio City Connect, offers a wide variety of on-ground activities that provide innovative, efficient and cost effective advertising solutions to clients.
Scarecrow Communications is one of India’s fastest growing advertising agencies with offices in Mumbai and Delhi with a remarkable clientele ranging across cosmetics, finance, media, FMCG, real estate (ITC, Emami, Quikr, &Pictures (Zee), Viacom, Reliance Mutual Fund, Vimal & many more) Scarecrow Communications has been winning prestigious accounts; the recent ones being top international brands Kenneth Cole, Steve Madden and Quiksilver.
