MUMBAI: Mumbai based pop band Sanam just racked up one million subscribers on their YouTube channel today 26 September 2016.
They are the first Indian music artist to achieve this. In a country like India that doesn’t understand band culture, this is indeed a great success. Being an independent artist in India where the people are totally sucked in by Bollywood music, the band Sanam’s achievement is totally controversy less success. The band comprises Sanam Puri, Samar Puri, Keshav Dhanraj and Venky S.
What does the success of the one Million subscribers mean for Sanam? The official YouTube channel started in August 2012. On asking the band how they made it to their first Million so quick they said, “We used YouTube as a platform to put out our work and rest is God’s kindness to shower us with so much appreciation from across geographies.”
While talking about it band manager Ben Thomas added, “I attribute this success to consistency, correct choices, staying rooted to your foundation and most of all the almighty.”
After India countries with maximum followership are Bangladesh, Mauritius, USA, Pakistan, Nepal, UK, UAE, Maldives and Canada. It has been just four years of the formation of band Sanam, and it has headlined concerts in Dubai, Mauritius, Maldives, Bangladesh, Holland, Suriname and South Africa.
According to data, the Sanam channel has been getting in a month on an average of over 41 million minutes of watch time and over 16.6 million views. The channel has already been declared as the fastest growing channel in India by YouTube in March this year. The band is now set for an exponential increase.
Subscribing to a YouTube channel is like subscribing to a magazine to make sure that one don’t lose track when his/her favourite channel posts new video/audio content and see it immediately instead of having to hunt for it in the ever rapidly increasing YouTube space. While subscribers don’t have to pay to subscribe, in this age when undesirable spams and promotions clutter our inboxes and every piece of content competes with every other piece for a user’s scarce attention, a channel subscription is a clear indication of a dedicated community. So, that makes one million people who follow Sanam’s updates and constantly engage with it.