MUMBAI: Chennai based artist platform IndiEarth and world music record label EarthSync have been working closely with the Sakifo Musik Festival in Reunion Island for the past three years, encouraging cross-cultural musical collaborations between India and Reunion Island. This year, after their performance showcase at IndiEarth XChange in December 2013 – India’s only global trade event for independent music, film and media – Indian artists Business Class Refugees, Shaa’ir + Func, Nucleya and Audio Pervert were selected to perform at Sakifo Musik Festival, marking yet another successful outcome of IndiEarth XChange.
This May 23rd – 25th marks the eleventh edition of the Sakifo Musik Festival – a music festival taking place in Reunion Island that brings artists, audiences and professionals of the music industry together in celebration of music from across Africa and the Indian Ocean. The festival has forty artists from around the world showcasing a diverse range of genres – including pop, rock, funk, electronica, blues and reggae.
While several artists from Reunion performed at this past IndiEarth XChange 2013, Chennai, select Indian artists will be showcasing their music at Sakifo Musik Festival, and forging interesting music collaborations. “We’ve been partners with Sakifo for the past three years now,” says Sonya Mazumdar, CEO of EarthSync, “and we want to showcase the diversity of Indian independent talent on the international stage, and expose more Indian artists to these sorts of opportunities and platforms. Sakifo is the ideal space to do that”. “Performing at Sakifo is a once in a lifetime opportunity”, says Monica Dogra aka Shaai’ir, one half of Shaa’ir + Func, “We would particularly like to thank IndiEarth for providing this platform that is giving us the opportunity to perform at such an exotic place and for all their efforts in helping bridge music from around the world”.
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One of the aims of the partnership between IndiEarth and Sakifo is to expose Indian artists to new markets, facilitating international performance opportunities for Indian talent. “Reunion Island is a melting pot of so many cultures and so much music, and Sakifo does justice to this diversity”, says Yotam Agam of EarthSync and Business Class Refugees, who will be performing this year, “We’ve performed at Sakifo in the past and it has always been such a beautiful, special experience – meeting so many creative souls and musicians. This year, we’re taking our set to the dance floor, giving it a fresh electronic touch. EarthSync and IndiEarth want to offer the same performance opportunities to other Indian artists”.
