MUMBAI: ‘A good laugh and a long sleep are the best cures in the doctor’s book’– says an old Irish proverb! In today’s fast paced world where people deal with a lot of stress, ‘health’ is the first thing that gets neglected. Emphasizing the benefits of adopting a healthy lifestyle, FM Bole toh Radio City 91.1FM marked ‘World Health Day’ by organizing a ‘Walkathon’ & ‘Health Check-Up’ camps across the country. The activity was sponsored by Sunfeast Farmlite.
The activity started on air as Radio City RJs gave out health tips that make a huge difference to our health. Health related queries such as ‘Why should I eat fruits?’ ‘What is the best snack for children after school?’ ‘What is the ideal breakfast for working individuals?’ etc were addressed on air.
Radio City listeners across Mumbai, Delhi & Bangalore were invited to attend exclusive health camps that were arranged at various locations around the city. The health-check up was followed by a session with nutritionist who also suggested a diet plan based on their need! Hundreds of listeners from Hyderabad, Vizag, Coimbatore, Chennai, Ahmedabad, Baroda, Surat, Pune, Jaipur, Lucknow, Nagpur& Ahmedanagar participated in a unique ‘Walkathon’ with leading RJs of Radio City.
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Talking about the activity, Ashit Kukian, President & COO, Radio City 91.1FM says, “In our fast paced life, most of the times maintaining a healthy lifestyle takes a back seat. It is vital that we educate the listeners about the importance of maintaining a healthy lifestyle. We believe that we can make a difference in helping people change their behavior and attitude that compromises health. Instead, we shared tips that could replace them with health– enhancing behavior. Organizing the ‘Walkathon’ & ‘Health Check-ups’ was a step closer in that direction.”
The activity was further amplified on social media. #FarmliteHealthFunda was an engaging contest on Twitter wherein people had to tweet and tell us that one healthy habit they are proud of! The hash-tag was trending in India within 20mins of the start of the activity and the overall response was around 4K tweets!
