MUMBAI: Ashish Daniel Singh wins Idea Rocks India – Season 6 Talent Hunt; performs live with Mika at a mega concert in Delhi
Delhi, 21st April, 2014: Idea Cellular changed the life of Ashish Daniel Singh from Delhi, where he was adjudged the winner of ‘Idea Rocks India – Season 6’. Singing superstar Mika, who is also the special performer and judge of this property, felicitated Ashish Daniel Singh and invited him to perform at India’s biggest musical dhamaka, ‘Idea Rocks India’, held in the city later in the evening.
Ashish Daniel Singh emerged as the winner after a rigorous audition process involving thousands of entries from the length and breadth of the Delhi. A panel of eminent musicians selected the top 5 finalists who were then screened by Mika.
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According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Influencing and changing lives through innovative platforms like music is core to Idea’s brand building and customer connect strategy. Idea Rocks India is one of the biggest musical properties by a brand in India and it is heartening to witness the overwhelming response from all the corners of the country. I congratulate the winner and hope that Idea Rocks India provides a platform to him to a bright future in Music.”
Felicitating the singing superstar Mika said, “I congratulate Ashish Daniel Singh for winning the Idea Rocks India – Season 6 Talent Hunt. I see a lot of potential in him and I am confident that taking off from the Idea Rocks India stage at Delhi will help him chart a great musical journey ahead in life.”
Mika performed at the ‘Idea Rocks India’ Main Concert in Delhi to a packed audience mesmerizing them with stellar performances and performing alongside the winner of the talent hunt!
Also present at the occasion, Mr. Sanjeev Govil – Chief Operating Officer – Delhi and Haryana , Idea Cellular, said, “After many on-ground activities, road shows and mini concerts in Delhi, Idea Rocks India has finally come to its grand culmination with the main concert. I would like to express my gratitude to the people of Delhi for giving such an overwhelming response to ‘Idea Rocks India’ and would like to assure them that Idea Cellular would continue to connect with them through innovative initiatives in future too”.
Idea Rocks India – Season 6 is a 17 city Concert cum Talent Hunt with music superstars Mika, Sunidhi Chauhan, Karthik and Andreah. Conceptualized in 2005, Idea Rocks India is now in its 6th edition and is aimed at identifying a combination of ideal voice, performance and X factor amongst young music aspirants and give them an opportunity to present a power packed performance along with music superstars. IRI 2014 will give an opportunity to all Indians aged 18 years and above to participate in the contest in their cit.
