MUMBAI: 9X Jalwa the forever hits music channel from the 9X Media Network has partnered with Ruffles Lays to present the viewers with a special integrated show titled ‘Lays Magical 15’. The show features the most popular tracks from Bollywood’s most prominent production banners.
Each one-hour episode of Lays Magical 15, will feature 15 blockbuster songs of Bollywood’s biggest banners. Banners like Rajshri Productions, Mukta Arts, Dharma Productions, RK Films etc will feature in every episode of the show. Besides the popular tracks, Lays Magical 15 will also feature interesting trivia around the film and it’s music.
Speaking on the integration, 9X Media Pvt. Ltd Chief Revenue officer Pawan Jailkhani said “Being the Country’s largest music television network, 9X Media through its 5 channels is a big influencer amongst the youth. Our innovative and compelling content has always resonated well with our viewers. Majority of the big marketers and advertisers engage with us through cutting edge brand integration campaigns featuring our animated characters. Lays Magical 15, our latest innovation created in association with our advertising partners Ruffles Lays will showcase the magic of the best Bollywood banners. This special show will provide the viewers with the forever young flavour of Bollywood and help the brand reach out to its target consumers.”
Lays Magical 15 airs every Thursday at 7pm and will repeat on Friday 7pm.