MUMBAI: BIG FM’s mega successful green campaign – BIG Green Ganesha enters its seventh year! With a vision, a thought for a better eco-friendly future was laid down in 2008 and the campaign was created. BIG Green Ganesha aims at creating social consciousness towards making one of India’s largest and most popular festivals more ecologically sound and has so far touched over millions of Indians.
With a massive on-ground newspaper collection drive already underway in 14 major cities across India, tons of newspapers collected from residential areas, celebrity houses, offices, shops and other commercial establishments will be supplied to renowned sculptors to transform them into artistic and beautiful Ganesha idols through paper mache and clay. The idols will be placed at prominent locations across cities where lakhs of people can come to pay their obeisance.
With the aim to enrich content and build a stronger local connect, this year’s festivities get bigger and better with a 7-day radio marathon including special performances by popular local talents; inspirational short stories narrations on Lord Ganesha by Bollywood celebrities; dedicated time slots for devotional aarti and bhajans sung in local pandals with Musical Benchmarks; special vignettes of Baal Ganesha promoting eco-friendly celebrations and lots more.
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As a unique initiative, listeners will be asked to write about the obstacles they want to eliminate from their path of progress. The old newspapers contributed for Green Ganesha will be scribed with these obstacles.
Furthermore, BIG FM will also commence the BIG Green Ganesha Pandal Awards from 29th August 2014 with RJs and celebrities making the rounds to select some of the best and most eco-friendly pandals in the city.
BIG FM Business HeadAshwin Padmanabhan said, “We are elated to enter the seventh year of one of our biggest campaigns. Growing strength to strength each year and garnering tremendous popularity among the masses along the journey, the campaign has set a benchmark to associate with, for environment friendly celebrations. As we aim to create social consciousness for greener celebrations, we always hope that people across the nation will also walk with us shoulder to shoulder to do their bit for a better, cleaner and greener environment. With the support from partners we hope we can make this campaign bigger, better and greener each year”
BIG Green Ganesha 2014 is being conducted across 14 major cities in India including Mumbai, Bangalore, Hyderabad, Goa, Sholapur, Indore, Bhopal, Gwalior, Surat, Baroda, Mysore, Tirupati, Vishakhapatnam and Mangalore along with a paper collection drive in the towns around these cities like Virar, Vasai near Mumbai, Hoskote & Tumkur, near Bangalore, Kapra & Jeedimetla around Hyderabad, Navsari near Surat etc.
One of the biggest green initiatives in the country, BIG Green Ganesha has over the years won awards for excellence in on-ground activations and creativity including the prestigious India Radio Forum Excellence in Radio Award and Golden Mikes.
