MUMBAI: The energy in the air is almost tangible as the nation’s exhilarating season of festivals has begun! BIG FM is here to match every mood with a slice of entertainment pure desi style! Get ready to experience it’s addition to the aura of festivities in all its galore. Adding to the dance fervor and sing-a-long moods, BIG FM brings its very own exciting line-up of events aiming solely to connect the entire nation through a splash of Entertainment! Rejoice in the frenzy of festivals all throughout the months of October, November and December in the most exciting yet eco-friendly way with Big FM!
Through its 45 radio station reach, Big FM amplifies the entertainment quotient a few notches higher with a combination of incredible melodies, clutter-breaking shows and exciting on-ground activities tailored for each region. These include:
Navratri AND Dussera
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• Delhi, UP, Rajasthan, MP:
o Big Ramleela – In view of the cultural and regional sentiments of the Hindi Heartland, Big FM has a unique talent hunt on radio underway, for kids – who will recite the famous Ramleela
• Mumbai, Gujarat, Punjab, Chennai, Jammu, Shimla & Mangalore:
o 9 Devis of Navratri – BIG FM celebrates the 9 forms of Maa Durga through the 9 Devis of Bollywood/Kollywood. The radio network is also hosting local events like the Big Dandiya Queen in Mumbai
• Gujarat:
o Big Navratra Mahotsava- An elaborate on-air commemoration that entails Norta, Dhamaal Garba mix,Garba styles, dramatized stories of Mataji and several contests. Big FM has also tied-up with high profileDandiya Raas events around the state
• Rajasthan:
o Big Dandiya Raas–Combining 9 days of worship with 9 days of celebrations with special devotional shows on-air, contests and free passes for winners to glitzy Dandiya nights
• Bangalore & Mysore:
o Makkala Mahabharata –Big FM brings to its Karnataka audiences a special radio drama of the heroes of Mahabharata, on-air contests, traditional Bomme (doll) displays across the city
Durga Puja
Big FM has already initiated the celebration through a green initiative –Big Green Durga. The activity is spread throughout West Bengal, Orissa andAssam and encourages residents across the states to come forward and contribute used papers and newspapers to help professional artisans construct a Durga idol out of paper mache. Cities like Kolkata, Bhubaneshwar, Rourkela, Asansol and Guwahati are abuzz with on-air and on-ground activities voicing messages of eco consciousness through collection drives, special shows, contests, Green Durga idol visits and lots more.
DIWALI
As part of the celebrations for India’s biggest festival – Diwali, Big FM is all set to introduce one of the biggest family game shows of all time on radio- BIG Family Game. The innovative game show format on radio, which promises to engage families including celeb families and allows listeners to win Big, will be held across all 45 stations of Big FM in India.Speaking on the festive line-up, Ashwin Padmanabhan, Business Head, Big FM stated, “We have kept in mind the cultural diversity across geographies and customized programmes as per the local flavor in the city. Through this we aim to bring people together and spread the festive cheer. Our properties are crafted to ensure excellent resonance amongst audiences, along with providing a platform for brands.”
With a festive bonanza for its listeners, Big FM, India’s No. 1 FM Network is celebrating India’s biggest festivals in a Big way!
