MUMBAI: adidas Originals, the iconic brand for the street, brought together the country’s most unique artists and performers to crash, collide and unite under one roof- adidas Originals Collision;The ultimate collision point, with the most talented graffiti artists, B-Boys, and musicians taking over the city of Mumbai.
Talking about the event, Tushar Goculdas, Brand Director, adidas India said, “Originality exists in our everyday and adidas Originals Collision is a platform for creative individuals to express themselves. Collision however, is not just a counter culture movement; the events will serves as a showcase of talent, a battle ground to compete and a platform for the youth to learn about creative art forms and extreme sports. We believe this is the beginning of something truly original and adidas is all in for the takeover.”
adidas Originals collision in Mumbai saw performances from India’s biggest music artists – NUCLEYA, Bombay Bassment,The Supersonics and Reji. The street culture revolution took off at the Bandra Amphitheatre also held B Boy and graffiti workshops throughout the day and was followed by an after party at H2O, Liquid Lounge.This marked the start of an all original movement in India and adidas Originals Collision is set to take over other cities in the coming weeks:
·Chennai, 7th December
·Bangalore, 14th December
·Delhi, 21st December
adidas India Marketing Pvt. Ltd. is the Indian subsidiary of adidas-Group AG. The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core brands such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and sales of around €13.3 billion. adidas products are marketed in more than 160 countries. In India, adidas products are available in all key cities.