MUMBAI: 9XM India’s popular Bollywood music channel, has created a music video around the upcoming Lok Sabha Elections. Titled Who Is The Idiot, the music video featuring 9XM’s popular animated characters – Bade and Chote is created in collaboration with Artist Aloud, Rapper BlaaZe and Paul J. Who Is The Idiot music video is aired exclusively on 9XM.
Speaking of the music video Soumini Sridhara Paul, Business and Product Head-Artist Aloud said “Artist Aloud is extremely proud to have been instrumental in bringing 9XM on board as a partner to create an Election Campaign offering for the masses through Blaaze and Paul J Feat. Mrishti and Mrishal and their song “Who Is The Idiot?” We truly believe that this is the beginning of a very fruitful alliance which will help talents such as Blaaze & Paul J who may be independent but can yet be seen on a totally commercial platform like 9XM that is known more for Bollywood. 9XM’s quick response and creativity to bring this song alive is a true example of how magic can happen when you have the right product.” She also adds, “When a pure Bollywood centric channel takes the initiative of creating a property like Buzzworthy to showcase non-Bollywood content, that itself on its own is Buzzworthy. We at Artist Aloud wish 9XM as much success with Buzzworthy as they have seen with their entire channel which has truly been a gamechanger in the music channel space.”
“Who is the Idiot is composed and performed by popular rap artist and playback singer in Bollywood films – BlaaZe, along with Music Producer, Composer and Lyricist, Paul J. The music video featuring BlaaZe and Paul J urges Indians to use their right to vote.
Related Post
Speaking of the video Sunder Venketraman, Programming Head 9XM said “We at 9XM pride ourselves in presenting our viewers with content which is fresh topical and entertaining. With elections being the most crucial event for our country, we present Who is the Idiot as our latest Buzzworthy video. This video captures the message that we wanted to spread across Exercise your right to vote and choose the right people to lead the country. The video carries this very important message in true 9XM style. Our collaboration with Artistaloud.com, BlaaZe and Paul J for Who is the Idiot music video will surely appeal to our viewers.”
Speaking on the initiative, Rapper BlaaZe said “A song that makes us introspect and reflect upon our own idiosyncrasy’. Who Is The Idiot – is the start of our socially-conscious musical revolution, to make you think, and smile, at the same time ” – Hip Hop is all about messages and Indian Hip Hop is all about Our messages – so we are blessed to partner with Artist Aloud and 9XM, to bring this message, and this question, to you – Who Is The Idiot?”
The video will be promoted extensively across digital platforms to reach out to the ever growing connected generation. 9X Media has a fantastic reach of over 15 million users across its communities. Complimented by Artist Aloud’s dedication to the independent music space and popularity of Blaaze and Paul J, Who Is The Idiot is an alarm to wake up India. 9X Media has created several short videos promoting the cause and hopefully drive conscious voting. They will be spread across popular digital hangouts like Facebook, Twitter (#whoistheidiot) Youtube, Google+, whatsapp, BBM, WeChat, Pinterest, Instagram and Vine.
