Industry mains find penetration of political ads on radio promising, yet less aggressive
MUMBAI: The recently released TAM AdEx data on analysis of political ads, during the ongoing Lok Sabha Elections 2019m saw ...
Tag: TAM
AdEx Data for Cross Media Advertising: Radio advertising rules on Television, but bags less TV and print advertisers
MUMBAI: As per the AdEx India data released on Cross Media Advertising by TAM, radio, Television and Print saw noteworthy ...
Beyonce to make ‘surprise appearances’ during Jay Z’s tour
MUMBAI: Singer Beyonce Knowles will reportedly make surprise appearances at her husband and rapper Jay Zs upcoming tour in October ...
Jay Z’s marriage to BeyoncÚ wasn’t ‘totally built’ on truth
MUMBAI: Rapper Jay Z admits his marriage to singer Beyoncé Knowles wasn't "totally built" on 100 per cent truth. This ...
Kanye West’s concert rant made Jay Z slam him in new song
MUMBAI: Rapper Jay Z slammed rapper Kanye West in his new song called ‘Kill Jay Z’ triggered by West's concert ...
Industry-led body under govt guidelines to do radio audience measurement: TRAI
NEW DELHI: The Telecom Regulatory Authority of India on Thursday (15 August 2016) said there is a need to prescribe ...
FICCI Frames 2016 Special: Audience measurement across platforms needed
MUMBAI: On Day two of FICCI Frames' session titled ‘Lord of the Ratings’, BARC CEO Partho Dasgupta, IPG Mediabrands CEO ...
TAM Media Research VP Pradeep Hejmadi – If the industry doesn’t believe in RAM, why have they made content and programming changes?
Launched in October 2007, Radio Audience Measurement (RAM) is dealing with resentment from the Indian FM radio industry for alleged ...
TAM Media Research vice president Pradeep Hejmadi – ‘Kolkata should be on our radar by June’
It's been a hectic six months for TAM Media Research's Radio Audience Measurement wing, which launched in the three metros ...
TAM Media Research vice president Pradeep Hejmadi – What matters is giving the market data that is sensitive enough to show change’
TAM India, progenitor of the Radio Audience Measurement study that has just been rolled out, kept a studied silence while ...
