BARC to pause audience estimates (Ratings) of news channels
MUMBAI: In the light of the recent developments, the BARC Board has proposed that it’s Technical Committee (Tech Comm) review ...
Tag: Sunil Lulla
BARC INDIA to mitigate impact of landing page on TV viewership
MUMBAI: As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and mitigating impact on ...
