MUMBAI: With almost 100 Million hits on YouTube, Sony Music has licensed one of the biggest viral rages of 2011 to Coca Cola Turkey. Going beyond geographies, ‘Why this Kolaveri Di’ today is one of the biggest hits worldwide to put it simply.
What started as a simple activity, of posting a video online, progressed to becoming viral nearly 4 years ago. Coca Cola picked up the tune for their Turkish advertisement and posted the video on May 4, 2015 on YouTube, in which the Kolaveri tune is taken to the beach and given a different twist with the Turkish lyrics.
The video is already going viral with over 326,000 views and still counting on YouTube in just two days!!
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