MUMBAI: The hit song Aaya Na Tu by Arjun Kanungo and Momina Mustehasan a VYRL Originals release wins SILVER for excellence in marketing at the prestigious 23rd edition of the Big Bang Awards held in Bangalore.
VYRL Originals is a music property under UMG’s sub label EMI Records India co founded by Universal Music India and noted film director Mohit Suri.
Interestingly, this is not the first award that the song has bagged. It had picked up two awards at the recently held Modern Marketing Awards Best 360 degree Marketing campaign and Best PR campaign.
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The song had a robust 360 degree marketing and promotion campaigns that made it one of the biggest non-film songs of the year across labels. With over 100 Million combined streams, the song peaked at
Acclaimed film director Mohit Suri shares We had a robust marketing plan for Aaya Na Tu.While the artist, Arjun and Mumina are extremely talented Universal Music and Vinit ensure it was amplify rightly and they were placed brilliantly.
Sharing about the overall experience Universal Music Group India and South Asia and EMI Records India Senior Vice President Vinit Thakkar said, “The team worked around the clock to put out the song across platforms, we are glad to receive recognition for their efforts.”
Speaking on the success, Momina Mustehsan said, Aaya Na Tu is really close to my heart and it’s amazing to see how VYRL Originals has placed the track in relevant spaces for the audience to enjoy it.
Sharing his experience Arjun Kanungo said, “The marketing campaign for Aaya Na Tu has been clutter breaking and innovatively drive to touch the heart of the audience. From engaging the right medium to highlighting it on the right platform. VYRL originals have fantastically covered the space.”
The Big Bang Awards for Excellence in Communication and Media were given away in a grand function on Friday 28th September, 2018 at The Ritz Carlton, Bangalore. The Who’s who of the Industry attended the mega event which saw several Celebrity hosts and Guests.
